Business & Economics
Explore the best business and economics books, including top entrepreneur reads, finance essentials, and foundational texts. Browse our online bookstore for bestsellers and highly recommended books in business and economics.
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Sell the Feeling: The 6-Step System That Drives People to Do Business with YouSell the Feeling has a crucial message for anyone who wants to attract more clients, customers, or repeat business: People buy based on feelings. Sell the Feeling shows readers how evoke the essential feelings that motivate people to do business. It is the first...
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Wall Street Lies: 5 Myths to Keep Your Cash in Their GameAuthor: Ted Oakley, Pat Swanson, Trey CrainPublisher: Advantage Media GroupPublished: 08/05/2016Pages: 56Binding Type: PaperbackWeight: 0.19lbsSize: 9.00h x 6.00w x 0.12dISBN: 9781599327518
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Start Your Own Ebay BusinessTake Your Business Global with An eBay StoreIn your hands is the blueprint for anyone looking to start and run a successful eBay business. Start Your Own eBay Business takes you through the entire process of setting up your store and making it a...
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The Naming Book: 5 Steps to Creating Brand and Product Names That SellNAME YOUR BUSINESS. TELL YOUR STORY.Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the...
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The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the DollarDeliver Big-Picture Marketing Plans for Pennies on the DollarSometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing...
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The 25 Most Common Sales Mistakes and How to Avoid Them"25 Sales Mistakes is essential for any professional or organization committed to sales excellence."--Michael A. Berman, Chief Operating Officer, Outside Ventures In the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It's...
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Closing Techniques (That Really Work!)Many salespeople can line up prospects, recite the benefits of their product or service, and stir the interest of their client. But when it comes to actually closing the deal, they fail and the sale falls apart. That's where sales guru Stephan Schiffman comes...
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So You Wanna Be a Foreman: An Electrical Construction Foreman's Guide to Efficient Labor ManagementLabor efficiency tactics of the top-notch foreman Regardless of the business you're in, efficient labor management is the key to its success. On the construction site, it's the difference between the profit or loss of a project and ultimately, the success or failure of...
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The Veteran's Survival Guide: How to File and Collect on Va Claims, Second Edition"Claim denied!" All too often millions of veterans have received this response to their legitimate claims for federal benefits. In most cases, writes veterans' advocate John D. Roche, the claimant didn't understand the procedures needed to meet the myriad requirements of the Department of...
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Economics for the Rest of Us: Debunking the Science That Makes Life Dismal"Vivid case studies . . . Adler's frustration with wrongheaded economic thinking is as entertaining as it is thought provoking." --Publishers Weekly Why do so many contemporary economists consider food subsidies in starving countries, rent control in rich cities, and health insurance everywhere "inefficient"?...
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The World According to Monsanto: Pollution, Corruption, and the Control of Our Food SupplyPublished to stellar praise worldwide, The World According to Monsanto charts award-winning journalist and documentary filmmaker Marie-Monique Robin's three-year journey across four continents to uncover the disturbing practices of multinational agribusiness corporation Monsanto. The book exposes the shocking story of how the new "green"...
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Shop Class as Soulcraft: An Inquiry Into the Value of WorkA philosopher/mechanic's wise (and sometimes funny) look at the challenges and pleasures of working with one's hands "This is a deep exploration of craftsmanship by someone with real, hands-on knowledge. The book is also quirky, surprising, and sometimes quite moving." --Richard Sennett, author of...
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Earn What You're Really Worth: Maximize Your Income at Any Time in Any MarketOne of the most important assets you have is your earning ability: your ability to do something that other people will pay you for. This asset can be valuable and increase each year, or it can be stagnant and flat.Your greatest financial responsibility is...
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The Four Biggest Mistakes in Option TradingWith over 50,000 copies in print for the first edition, Kaeppel's insight has undoubtedly made its mark in the options world. Now, he strikes again with an updated and more comprehensive look at those pesky mistakes that traders continue to make in trading options....
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Naked Puts: Power Strategies for Consistent ProfitsAre you ready for the secrets of a reliable, income-generating strategy in stock options? Then you are ready to learn about selling naked puts -- a conservative strategy that allows investors to earn premium on bullish and neutral stocks and acquire stock at a...
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Iron Condor: Neutral Strategy for Uncommon ProfitSure, everyone takes notice when the stock market rises dramatically-or suddenly plunges-but do you realize that most of the time, the stock market is doing nothing but making very slight deviations from the previous day, week, month, and year? What you need is the...
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Icons and Idiots: Straight Talk on LeadershipWhen Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and...
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The Wide Lens: What Successful Innovators See That Others MissHow can great companies do everything right--identify real customer needs, deliver excellent innovations, beat their competitors to market--and still fail? The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success...
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Executing Your Strategy: How to Break It Down and Get It DownWhy do businesses consistently fail to execute their competitive strategies? Because leaders don't identify and invest in the full range of projects and programs required to align the organization with its strategy. Moreover, even when strategy makers do break their plans down into doable...
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Strategy: Create and Implement the Best Strategy for Your BusinessStrategic execution drives business success. This book covers strategy from the ground up, explaining what strategy is, how to put together a strategic plan, what tools and resources are necessary to execute it, and how to measure results. The Harvard Business Essentials series is...
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