Business & Economics
Explore the best business and economics books, including top entrepreneur reads, finance essentials, and foundational texts. Browse our online bookstore for bestsellers and highly recommended books in business and economics.
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Marketing Lessons from the Grateful DeadThe Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their...
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FI on FinancialsThe easy-to-use resource for anyone looking to learn more about the financial sector and how to make the most of it The Fisher Investments On series is designed to provide individual investors, students, and aspiring investment professionals with the tools necessary to understand and...
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Discover What You're Best at: Revised for the 21st CenturyThe bestselling career guide that has helped more than half a million people discover their true talents and make successful career choices, now completely revised for the digital age. Learn how to identify your talents and harness your potential skills and start making money...
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How to Invest in Real Estate with Your IRA and 401(k) and Pay Litle or No Taxes: Turn Your Retirement Accounts Into Wealth-Building Machines!Real estate investment strategies that put the gold in the golden years This accessible, easy-reference guide shows how to turn a retirement savings plan into a tool for generating major income. Hubert Bromma, an experienced investment professional in real estate and retirement funds for...
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Standard Handbook of Plant EngineeringPublisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the productAdvice on cost-effective and efficient plant planning, control, construction, operation, maintenance, and managementIn the Standard Handbook of Plant...
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How to Implement Lean Manufacturing, Second EditionPublisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Cutting-edge Lean manufacturing strategiesThoroughly updated with the latest trends and new global case studies, How to Implement Lean...
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Revel for Business Ethics: Concepts and Cases -- Access CardPresents ideas without oversimplifying, while balancing ethical theory and managerial practice Revel(TM) Business Ethics: Concepts and Cases is one of the most widely used texts on business ethics today -- and remains popular among students because of its accessible style and lucid explanations of...
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When Innovation Moves at Digital Speed: Strategies and Tactics to Provoke, Sustain, and Defend Innovation in Today's Unsettled MarketsPractical advice from experts on how to create, manage, measure, and improve innovation in and for today's digital marketsAll organizations grapple with what digitalization means for their business and, in particular, how digital forces will drive their approaches to innovation. But very few organizations...
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What Makes the Great Great: Strategies for Extraordinary AchievementPart vocational pep rally, part how-to book, in What Makes the Great Great, bestselling author Dennis Kimbro explores the strategies and thought processes of successful African-Americans. What Makes the Great Great elaborates on the inspiring message Dennis Kimbro put forth in his first book...
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Mylab Finance with Pearson Etext -- Access Card -- For Personal FinanceNOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(TM)and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course...
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Management Communication: Principles and PracticeManagement Communication, 3/e by Hattersley and McJannet offers a comprehensive, well-researched solution to teaching management communication. This text and casebook includes essential coverage of effective writing and speaking principles. It aims to help the reader master the full range of skills required of a...
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Force for Change: How Leadership Differs from ManagementJohn P. Kotter shows with compelling evidence what leadership really means today, why it is rarely associated with larger-than-life charismatics, precisely how it is different from management, and yet why both good leadership and management are essential for business success, especially for complex organizations...
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The Unemotional Investor: Simple System for Beating the MarketInvesting in Stocks -- Without Investing in Time, Tears, or Terror When Robert Sheard decided to bite the bullet and get into the market, he wasn't the typical Wall Street player, didn't have years of trading experience, and didn't have an M.B.A. What he...
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Demon of Our Own Design PInside markets, innovation, and risk Why do markets keep crashing and why are financial crises greater than ever before? As the risk manager to some of the leading firms on Wall Street-from Morgan Stanley to Salomon and Citigroup-and a member of some of the...
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Managing Brand Equity: Capitalizing on the Value of a Brand NameIn a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers...
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In the Bubble: Designing in a Complex WorldHow to design a world in which we rely less on stuff, and more on people.We're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our...
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The Manager's Book of Questions: 1001 Great Interview Questions for Hiring the Best PersonHow do you find the best candidate for any job? Know what questions to ask. To hire the right talent -- the most vital contribution a manager can make to a company -- it's crucial to learn if a candidate will be a team...
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Communication Essentials FdGet ahead in your personal and professional life with crowd-pleasing communication skills Packed with advice on improving verbal and non-verbal communication skills alike, Communication Essentials For Dummies is a comprehensive, approachable guide to communication no one should be without. Utilising a core range of...
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Unwritten HR Rules: 21 Secrets For Attaining Awesome Career Success In Human ResourcesFrustrated with your career progress in HR?Passed over for promotions you know you should have received?Not getting the appreciation, recognition and rewards you know you deserve?Then discover the strategies the best HR pros on the planet use to advance their careers. In this ground-breaking...
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How I Made $1,000,000 in Mail Order-And You Can Too!From Simon & Schuster, How I Made $1,000,000 in Mail Order (And You Can Too) is E. Joseph Cossman's guide to advice and information on starting our business and choosing a product, and more. Outlines step-by-step procedures for manufacturing, testing, and marketing mail order...
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