Ask the Man Who Owns One: An Illustrated History of Packard Advertising by Einstein, Arthur W.
Ask the Man Who Owns One: An Illustrated History of Packard Advertising by Einstein, Arthur W.

Ask the Man Who Owns One: An Illustrated History of Packard Advertising

A major force in the American automobile scene through the 1950s, Packard made a mark on American...
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SKU: 9781476667911
Product Type: Books
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Author: Arthur W. Einstein
Format: Paperback
Language: English
Subtotal: BD$100.59
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Ask the Man Who Owns One: An Illustrated History of Packard Advertising by Einstein, Arthur W.

Ask the Man Who Owns One: An Illustrated History of Packard Advertising

BD$100.59
Ask the Man Who Owns One: An Illustrated History of Packard Advertising by Einstein, Arthur W.

Ask the Man Who Owns One: An Illustrated History of Packard Advertising

BD$100.59
Author: Arthur W. Einstein
Format: Paperback
Language: English
Description
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to guess what name it bears. This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.

Author: Arthur W. Einstein
Publisher: McFarland & Company
Published: 09/06/2016
Pages: 282
Binding Type: Paperback
Weight: 1.15lbs
Size: 10.20h x 6.90w x 0.60d
ISBN: 9781476667911
Audience: Young Adult

About the Author
An auto enthusiast and advertising executive, Arthur W. Einstein, Jr., lives in Stuart, Florida.


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