Get Discount 5% Off
Subscribe to our newsletters now and stay up-to-date with new arrivals, updates and deals.
Brain Arousal and Information Theory: Neural and Genetic Mechanisms
Arousal is fundamental to all cognition. It is intuitively obvious, absolutely necessary, but what exactly is it?...
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
SKU:
9780674019201
Product Type:
Books
Please hurry! Only 627 left in stock
10 customers are viewing this product
Couldn't load pickup availability
Arousal is fundamental to all cognition. It is intuitively obvious, absolutely necessary, but what exactly is it? In Brain Arousal and Information Theory, Donald Pfaff presents a daring perspective on this long-standing puzzle. Pfaff argues that, beneath our mental functions and emotional dispositions, a primitive neuronal system governs arousal. Employing the simple but powerful framework of information theory, Pfaff revolutionizes our understanding of arousal systems in the brain.
Starting with a review of the neuroanatomical, neurophysiological, and neurochemical components of arousal, Pfaff asks us to look at the gene networks and neural pathways underlying the brain's arousal systems much as a design engineer would contemplate information systems. This allows Pfaff to postulate that there is a bilaterally symmetric, bipolar system universal among mammals that readies the animal or the human being to respond to stimuli, initiate voluntary locomotion, and react to emotional challenges. Applying his hypothesis to heightened states of arousal--sex and fear--Pfaff shows us how his theory opens new scientific approaches to understanding the structure of brain arousal.
A major synthesis of disparate data by a preeminent neuroscientist, Brain Arousal and Information Theory challenges current thinking about cognition and behavior. Whether you subscribe to Pfaff's theory or not, this book will stimulate debate about the nature of arousal itself.
Author: Donald Pfaff
Publisher: Harvard
Published: 12/01/2005
Pages: 224
Binding Type: Hardcover
Weight: 1.05lbs
Size: 9.48h x 6.34w x 0.94d
ISBN: 9780674019201
About the Author
Pfaff, Donald: - Donald Pfaff is Professor of Neurobiology and Behavior at The Rockefeller University in New York City.
Returns Policy
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Shipping
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
Related Products
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Recently Viewed Products
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
Example product title
- BD$187.78 BMD
- BD$187.78 BMD
- Unit price
- per
- Choosing a selection results in a full page refresh.