Branding Trust: Advertising and Trademarks in Nineteenth-Century America by Black, Jennifer M.
Branding Trust: Advertising and Trademarks in Nineteenth-Century America by Black, Jennifer M.

Branding Trust: Advertising and Trademarks in Nineteenth-Century America

In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs...
BD$106.29 BMD
BD$106.29 BMD
SKU: 9781512825008
Product Type: Books
Please hurry! Only 3 left in stock
Author: Jennifer M. Black
Format: Hardcover
Language: English
Subtotal: BD$106.29
10 customers are viewing this product
Branding Trust: Advertising and Trademarks in Nineteenth-Century America by Black, Jennifer M.

Branding Trust: Advertising and Trademarks in Nineteenth-Century America

BD$106.29
Branding Trust: Advertising and Trademarks in Nineteenth-Century America by Black, Jennifer M.

Branding Trust: Advertising and Trademarks in Nineteenth-Century America

BD$106.29
Author: Jennifer M. Black
Format: Hardcover
Language: English
Description

In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States.

As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers' attention and wove together meaningful images and prose to gain the public's trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas--in print, in the law, and to the public.

Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.

Author: Jennifer M. Black
Publisher: University of Pennsylvania Press
Published: 12/05/2023
Pages: 320
Binding Type: Hardcover
Weight: 1.94lbs
Size: 10.10h x 7.00w x 1.10d
ISBN: 9781512825008

About the Author
Jennifer M. Black is Associate Professor of History and Government at Misericordia University.
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
BD$106.29 BMD
BD$106.29 BMD
Example product title
BD$106.29 BMD
BD$106.29 BMD
Example product title
BD$106.29 BMD
BD$106.29 BMD
Example product title
BD$106.29 BMD
BD$106.29 BMD
Example product title
BD$106.29 BMD
BD$106.29 BMD
Example product title
BD$106.29 BMD
BD$106.29 BMD
Example product title
BD$106.29 BMD
BD$106.29 BMD
Example product title
BD$106.29 BMD
BD$106.29 BMD
Example product title
BD$106.29 BMD
BD$106.29 BMD
Example product title
BD$106.29 BMD
BD$106.29 BMD

Recently Viewed Products