Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers by Carpio, Hillary

Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers

Unify your teams and go to market like the best in the business Hillary Carpio and Travis...
BD$27.53 BMD
BD$27.53 BMD
SKU: 9798212879910
Product Type: Audiobooks
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Author: Hillary Carpio
Format: MP3 CD
Language: English
Subtotal: BD$27.53
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Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers by Carpio, Hillary

Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers

BD$27.53

Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers

BD$27.53
Author: Hillary Carpio
Format: MP3 CD
Language: English
Unify your teams and go to market like the best in the business Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates--what they call "one-team GTM." In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale. Learn to: turn your funnel upside down and stop wasting resources; design a one-team ABM program, align people with strategy, and win buy-in; deliver the right message at the right time to the right account; and scale your pilot to sell (and upsell) to enterprise heights. Whether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen.

Author: Hillary Carpio, Travis Henry
Publisher: Ascent Audio
Published: 07/18/2023
Binding Type: MP3 CD
ISBN: 9798212879910

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