Concettualizzazione e misurazione della sicurezza percepita nell'e-commerce

Il libro illustra un modello completo che spiega l'impatto della sicurezza percepita sulle intenzioni di acquisto dei...
€44,21 EUR
€44,21 EUR
SKU: 9786205385739
Product Type: Books
Please hurry! Only 447 left in stock
Author: Aanchal Aggarwal
Format: Paperback
Language: Italian
Subtotal: €44,21
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Concettualizzazione e misurazione della sicurezza percepita nell'e-commerce by Aggarwal, Aanchal

Concettualizzazione e misurazione della sicurezza percepita nell'e-commerce

€44,21

Concettualizzazione e misurazione della sicurezza percepita nell'e-commerce

€44,21
Author: Aanchal Aggarwal
Format: Paperback
Language: Italian
Il libro illustra un modello completo che spiega l'impatto della sicurezza percepita sulle intenzioni di acquisto dei consumatori e come contribuisce alla fiducia e alla soddisfazione nei confronti di un rivenditore elettronico in un contesto di acquisti online. Lo studio ha cercato di esplorare le relazioni tra sicurezza delle transazioni, sistema di pagamento e sicurezza percepita, fiducia, soddisfazione e intenzioni di acquisto. Il libro fornisce inoltre informazioni preziose ai rivenditori on-line per massimizzare la soddisfazione e la fiducia dei clienti e generare intenzioni positive di acquisto on-line con attributi di sicurezza percepita.

Author: Aanchal Aggarwal
Publisher: Sciencia Scripts
Published: 11/23/2022
Pages: 80
Binding Type: Paperback
Weight: 0.28lbs
Size: 9.00h x 6.00w x 0.19d
ISBN: 9786205385739
Language: Italian

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