Consumer Behavior by Ruvio, Ayalla
Consumer Behavior by Ruvio, Ayalla

Consumer Behavior

In Consumer Behavior Insights, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction...
€189,82 EUR
€189,82 EUR
SKU: 9781119912415
Product Type: Books
Please hurry! Only 0 left in stock
Author: Ayalla Ruvio
Format: Paperback
Language: English
Subtotal: €189,82
Consumer Behavior by Ruvio, Ayalla

Consumer Behavior

€189,82
Consumer Behavior by Ruvio, Ayalla

Consumer Behavior

€189,82
Author: Ayalla Ruvio
Format: Paperback
Language: English
Description

In Consumer Behavior Insights, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.

The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior Insights is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:

  • An easy-to-follow introduction to and overview of consumer behavior
  • The consumer buying process
  • A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior
  • Supplementary materials for instructors, including PowerPoint slides and a Test Bank


Author: Ayalla Ruvio, Dawn Iacobucci
Publisher: Wiley
Published: 02/01/2023
Pages: 368
Binding Type: Paperback
ISBN: 9781119912415
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