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They explain:
Using real-world and imagined examples, this practical guide supports you through the content design process one step at a time. This second edition includes updated case studies and a new chapter on journey mapping.
Chapter 1: Why content design matters
Chapter 2: The science of reading
Chapter 3: Content discovery and research
Chapter 4: User stories and job stories
Chapter 5: Journey mapping
Chapter 6: Bringing your organisation with you
Chapter 7: Designing content
Chapter 8: Writing content
Chapter 9: Pair writing
Chapter 10: Crits
Chapter 11: Finished pages
Author: Rachel Edwards, Sarah Winters
Publisher: Lulu.com
Published: 05/21/2024
Pages: 254
Binding Type: Paperback
Weight: 0.66lbs
Size: 8.50h x 5.50w x 0.53d
ISBN: 9781304640390
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