Content Design, Second edition: Research, plan and deliver the content your audience wants and needs

Sarah Winters (internationally renowned leader and founder of Content Design London) and content designer Rachel Edwards explain...
BD$48.97 BMD
BD$48.97 BMD
SKU: 9781304640390
Product Type: Books
Please hurry! Only 225 left in stock
Author: Rachel Edwards
Format: Paperback
Language: English
Subtotal: BD$48.97
10 customers are viewing this product
Content Design, Second edition: Research, plan and deliver the content your audience wants and needs by Edwards, Rachel

Content Design, Second edition: Research, plan and deliver the content your audience wants and needs

BD$48.97

Content Design, Second edition: Research, plan and deliver the content your audience wants and needs

BD$48.97
Author: Rachel Edwards
Format: Paperback
Language: English
Sarah Winters (internationally renowned leader and founder of Content Design London) and content designer Rachel Edwards explain how to use content design techniques to make your content better for your users, and your organisation.

They explain:

  • what content design is,
  • why content design is different from other types of writing,
  • how to use data and evidence to create good content,
  • who to involve in content creation.

Using real-world and imagined examples, this practical guide supports you through the content design process one step at a time. This second edition includes updated case studies and a new chapter on journey mapping.

Chapter 1: Why content design matters
Chapter 2: The science of reading
Chapter 3: Content discovery and research
Chapter 4: User stories and job stories
Chapter 5: Journey mapping
Chapter 6: Bringing your organisation with you
Chapter 7: Designing content
Chapter 8: Writing content
Chapter 9: Pair writing
Chapter 10: Crits
Chapter 11: Finished pages

Author: Rachel Edwards, Sarah Winters
Publisher: Lulu.com
Published: 05/21/2024
Pages: 254
Binding Type: Paperback
Weight: 0.66lbs
Size: 8.50h x 5.50w x 0.53d
ISBN: 9781304640390

This title is not returnable

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products