Design-Centered Entrepreneurship

Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a...
€155,59 EUR
€155,59 EUR
SKU: 9781032070100
Product Type: Books
Please hurry! Only 180 left in stock
Author: Min Basadur
Format: Paperback
Language: English
Subtotal: €155,59
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Design-Centered Entrepreneurship by Basadur, Min

Design-Centered Entrepreneurship

€155,59

Design-Centered Entrepreneurship

€155,59
Author: Min Basadur
Format: Paperback
Language: English

Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture.

Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.

This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual.

Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.



Author: Min Basadur, Michael Goldsby, Rob Mathews
Publisher: Routledge
Published: 05/06/2022
Pages: 332
Binding Type: Paperback
Weight: 1.22lbs
Size: 9.61h x 6.69w x 0.72d
ISBN: 9781032070100

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