Design For Identity: How to Design Authentically for a Diverse World

Design is expression, a service, an act of creativity. But if designers design for everyone, how can...
BD$75.13 BMD
BD$75.13 BMD
SKU: 9798887970141
Product Type: Books
Please hurry! Only 444 left in stock
Author: Jessica Bantom
Format: Hardcover
Language: English
Subtotal: BD$75.13
10 customers are viewing this product
Design For Identity: How to Design Authentically for a Diverse World by Bantom, Jessica

Design For Identity: How to Design Authentically for a Diverse World

BD$75.13

Design For Identity: How to Design Authentically for a Diverse World

BD$75.13
Author: Jessica Bantom
Format: Hardcover
Language: English

Design is expression, a service, an act of creativity. But if designers design for everyone, how can there be so little diversity in the profession? In this book, Jessica Bantom examines the implications of design in everyday life, from spaces and products to images and the fashion industry. Too often design concepts are based on assumptions and stereotypes that don't necessarily reflect customers' lives and values. Certain company symbols and brands, such as the image of Aunt Jemima, have stirred controversy for years but only recently has there been a corporate social awakening. The demographics of our society are changing and becoming more diverse, yet different perspectives are often ignored unless there's fallout from public backlash.


Bantom explores the concept of human-centered design that taps into an understanding of identity: how people live, what's important to them, and what informs their perspectives and experiences. Engaging directly with customers to identify their challenges and working with them to test ideas and solutions is the foundation of human-centered design. It's vital for businesses to get on board and change outdated mindsets if they want to be successful.


Bantom explains the six habits of culturally competent designers that can make this shift happen, and result in design solutions that resonate with people of diverse backgrounds. She offers a Design for Identity blueprint that honors humanity, celebrates diversity, promotes equity and inclusion, and ensures that the design profession mirrors and keeps up with the realities of our evolving world.



Author: Jessica Bantom
Publisher: Publish Your Purpose
Published: 04/03/2023
Pages: 172
Binding Type: Hardcover
Weight: 0.94lbs
Size: 8.50h x 5.50w x 0.56d
ISBN: 9798887970141

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products