Disability, the Media and the Paralympic Games by Jackson-Brown, Carolyn
Disability, the Media and the Paralympic Games by Jackson-Brown, Carolyn

Disability, the Media and the Paralympic Games

This book focuses on the ground-breaking coverage of the London 2012 Paralympic Games by the UK's publicly...
BD$132.50 BMD
BD$132.50 BMD
SKU: 9780367524166
Product Type: Books
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Author: Carolyn Jackson-Brown
Format: Paperback
Language: English
Subtotal: BD$132.50
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Disability, the Media and the Paralympic Games by Jackson-Brown, Carolyn

Disability, the Media and the Paralympic Games

BD$132.50
Disability, the Media and the Paralympic Games by Jackson-Brown, Carolyn

Disability, the Media and the Paralympic Games

BD$132.50
Author: Carolyn Jackson-Brown
Format: Paperback
Language: English
Description

This book focuses on the ground-breaking coverage of the London 2012 Paralympic Games by the UK's publicly owned but commercially funded Channel 4 network, coverage which seemed to deliver a transformational shift in attitudes towards people with disabilities.

It sheds important new light on our understanding of media production and its complex interactions with sport and wider society. Drawing on political economy and cultural studies, the book explores why and how a marginalised group was brought into the mainstream by the media, and the key influencing factors and decision-making processes. Featuring interviews with key people involved in the television and digital production structures, as well as organisational archives, it helps us to understand the interplay between creativity and commerce, between editorial and marketing workflows, and about the making of meaning. The book also looks at coverage of the Rio Paralympics, and ahead to the Tokyo Games, and at changing global perceptions of disability through sport.

This is fascinating reading for any advanced students, researchers, or sport management or media professionals looking to better understand the media production process or the significance of sport and disability in wider society.



Author: Carolyn Jackson-Brown
Publisher: Routledge
Published: 04/29/2022
Pages: 220
Binding Type: Paperback
Weight: 0.65lbs
Size: 9.00h x 6.10w x 0.60d
ISBN: 9780367524166

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