Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue

Your product is great. So why is marketing it so hard?Many SaaS companies struggle with marketing. Teams...
€35,40 EUR
€35,40 EUR
SKU: 9781544542232
Product Type: Books
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Author: Georgiana Laudi
Format: Paperback
Language: English
Subtotal: €35,40
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Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Laudi, Georgiana

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue

€35,40

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue

€35,40
Author: Georgiana Laudi
Format: Paperback
Language: English

Your product is great. So why is marketing it so hard?


Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains...lumpy. Slow. Frustratingly inconsistent.


If this sounds familiar, the problem isn't you or your ideas; it's that you're guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers' heads, map and measure your customers' experience, and uncover which tactics will actually move the needle for your company.


It's time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.



Author: Georgiana Laudi, Claire Suellentrop
Publisher: Lioncrest Publishing
Published: 05/09/2023
Pages: 158
Binding Type: Paperback
Weight: 0.46lbs
Size: 8.50h x 5.50w x 0.37d
ISBN: 9781544542232


Review Citation(s):
Kirkus Reviews 07/15/2023

This title is not returnable

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