George Lois: The Big Idea by Lois, George

George Lois: The Big Idea

George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern...
BD$112.52 BMD
BD$112.52 BMD
SKU: 9782759402991
Product Type: Books
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Author: George Lois
Format: Hardcover
Language: English
Subtotal: BD$112.52
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George Lois: The Big Idea by Lois, George

George Lois: The Big Idea

BD$112.52

George Lois: The Big Idea

BD$112.52
Author: George Lois
Format: Hardcover
Language: English
George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.


Author: George Lois
Publisher: Assouline
Published: 09/15/2008
Pages: 240
Binding Type: Hardcover
Weight: 3.65lbs
Size: 12.20h x 8.80w x 1.10d
ISBN: 9782759402991


Review Citation(s):
New York Times Book Review 10/26/2008 pg. 16

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