Sell the Way You Buy: A Modern Approach to Sales That Actually Works (Even on You!) by Priemer, David
Sell the Way You Buy: A Modern Approach to Sales That Actually Works (Even on You!) by Priemer, David

Sell the Way You Buy: A Modern Approach to Sales That Actually Works (Even on You!)

When was the last time you enjoyed talking to a salesperson? While a Vice President at Salesforce,...
€32,14 EUR
€32,14 EUR
SKU: 9781989603208
Product Type: Books
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Author: David Priemer
Format: Paperback
Language: English
Subtotal: €32,14
Sell the Way You Buy: A Modern Approach to Sales That Actually Works (Even on You!) by Priemer, David

Sell the Way You Buy: A Modern Approach to Sales That Actually Works (Even on You!)

€32,14
Sell the Way You Buy: A Modern Approach to Sales That Actually Works (Even on You!) by Priemer, David

Sell the Way You Buy: A Modern Approach to Sales That Actually Works (Even on You!)

€32,14
Author: David Priemer
Format: Paperback
Language: English
Description
When was the last time you enjoyed talking to a salesperson?

While a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. While the company--and his entire profession--was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: they were not selling the way they buy.

The truth is that, as buyers, we're not often aware of the pathways and mechanisms by which we make purchasing decisions, and customers aren't always sure about what they want or need. In Sell the Way You Buy, Priemer reveals scientifically supported methods of understanding your customer, identifying their needs, and moving them toward the right solution, all while avoiding the behaviors that make the average person dislike salespeople. Sell the Way You Buy is about much more than putting yourself in the customer's shoes. It's about learning how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers in a human way that truly connects. In short: to sell the way you buy.

Author: David Priemer
Publisher: Page Two Books, Inc.
Published: 04/07/2020
Pages: 288
Binding Type: Paperback
Weight: 0.90lbs
Size: 8.90h x 5.83w x 0.79d
ISBN: 9781989603208

About the Author
Priemer, David: - David Priemer is widely recognized as a thought leader in the area of sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review as well as Forbes, Entrepreneur, and Inc. magazines. He has led top-performing sales teams at high-growth startups and is a former VP of Salesforce, where he created the Sales Leadership Academy program. Often referred to as the Sales Professor, David helps organizations drive revenue growth, people development, and winning cultures by infusing the core principles of science, empathy, and execution into their sales operations. He is also an Adjunct Professor at the Smith School of Business at Queen's University. He blogs at cerebralselling.com.
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