Selling Latin America: A Problem in International Salesmanship

Selling Latin America: A Problem in International Salesmanship. - What to Sell and How to Sell It

I made the acquaintance of Doctor W. E. Aughinbaugh about eight years ago, when I was in charge of the advertising department of a large concern doing an international business. The doctor came with us to look after the export trade, especially in the West Indies and South America. My work naturally brought me into close association with him, and I soon began to appreciate his unusual ability in many directions and his special fitness for the position he occupied. There seemed to be no phase of merchandising in far-off markets with which he was not fully conversant; nor did this knowledge relate solely to Latin America. He had previously travelled the distant markets of the Orient in the interests of an American house whose products he successfully introduced there and to him the Far East was an open book. He has been in Egypt eight times on business iimissions. He has travelled Somaliland, Palestine, Asia Minor, Morocco, Tunis, Tripoli, Algiers, South Africa, Persia, Arabia, Afghanistan, Cashmir, Beluchistan, India, Assam, Burma, Siam, China, Cochin-China, Japan, the East Indies and all over Europe with the single exception of Russia. The doctor also spent two years of his restless life in the Far North where a business mission of importance took him into Iceland, Greenland, Labrador, Newfoundland, Cape Breton Island, Prince Edward Island and the Hudsons Bay Country. As to the West Indies and South America, he has been not only to them, but through them many times and in every habitable spot where business was to be done. Some idea may be gained as to the frequency of his visits to South America by mentioning the fact that he has made thirty-six trips across the Equator. ......Buy Now (To Read More)

Product details

Ebook Number: 60150
Author: Aughinbaugh, William Edmund
Release Date: Aug 22, 2019
Format: eBook
Language: English