Storyselling for Financial Advisors by West, Scott

Storyselling for Financial Advisors

Learn what makes a client trust you to be their financial advisor. Put the power of story...
BD$70.10 BMD
BD$70.10 BMD
SKU: 9780793136643
Product Type: Books
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Author: Scott West
Format: Hardcover
Language: English
Subtotal: BD$70.10
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Storyselling for Financial Advisors by West, Scott

Storyselling for Financial Advisors

BD$70.10

Storyselling for Financial Advisors

BD$70.10
Author: Scott West
Format: Hardcover
Language: English
Learn what makes a client trust you to be their financial advisor.

Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest storysellers of all time. These actual stories can help financial pros tap into the gut reaction of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Author: Scott West, Mitch Anthony
Publisher: Kaplan Publishing
Published: 01/12/2000
Pages: 256
Binding Type: Hardcover
Weight: 1.30lbs
Size: 9.40h x 7.44w x 0.80d
ISBN: 9780793136643


Review Citation(s):
Reference and Research Bk News 08/01/2000 pg. 102

About the Author
Scott West is senior vice president of marketing for Van Kampen Funds. A nationally renowned speaker to the retail brokerage community, he is best known for creative marketing strategies geared to financial services professionals.

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