The Digital Marketing Planner: Your Step-By-Step Guide by Hanlon, Annmarie
The Digital Marketing Planner: Your Step-By-Step Guide by Hanlon, Annmarie

The Digital Marketing Planner: Your Step-By-Step Guide

Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy...
€52,79 EUR
€52,79 EUR
SKU: 9781529742787
Product Type: Books
Please hurry! Only 474 left in stock
Author: Annmarie Hanlon
Format: Paperback
Language: English
Subtotal: €52,79
The Digital Marketing Planner: Your Step-By-Step Guide by Hanlon, Annmarie

The Digital Marketing Planner: Your Step-By-Step Guide

€52,79
The Digital Marketing Planner: Your Step-By-Step Guide by Hanlon, Annmarie

The Digital Marketing Planner: Your Step-By-Step Guide

€52,79
Author: Annmarie Hanlon
Format: Paperback
Language: English
Description

Your step-by-step guide to creating your own digital marketing plan.

From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes 'Annmarie's Advice', where the author shares her personal experience of digital marketing and extra hints and tips.

This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan.

At each step you'll:

  1. Learn all the key information you need.
  2. See theory in practice through the running Zoom case example.
  3. Apply what you've learnt through 50 interactive activities and build your plan.

Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

Author: Annmarie Hanlon
Publisher: Sage Publications Ltd
Published: 05/30/2022
Pages: 160
Binding Type: Paperback
Weight: 0.44lbs
Size: 8.27h x 5.83w x 0.35d
ISBN: 9781529742787

About the Author
Hanlon, Annmarie: - Annmarie Hanlon teaches Digital and Social Media Marketing at the Cranfield School of Management and is a practitioner working on digital marketing strategy and social media projects with regional, national and international organisations.

Originally a graduate in French and Linguistics, she subsequently gained a Masters in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Diploma for which she won the Worshipful Company of Marketors' award for the best worldwide results. As an early adopter, working in 'online marketing' since 1990, Dr Hanlon is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the strategic use of digital marketing and social media in organisations, differences in practice between generations and ethical issues in practice.

Annmarie's SAGE textbooks include Digital Marketing, Strategic Planning and Integration and The Digital Marketing Planner.

Follow her updates on Twitter @AnnmarieHanlon

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