The Dynamics of Fashion

For fashion students who want to be both in the now and in the know

The Dynamics of Fashion, Fifth Edition, has the latest facts and figures, and the most current theories in fashion development, production, and merchandising giving you the foundation you need in the industry. It offers hundreds of real-life examples of leading brands and industry trends, to show you fashion careers and how to apply what you learn. The book also covers sustainable fashion, wearable technology, social media, and more in detail. An online STUDIO includes self-quizzes, flashcards, and links to videos.

New to this Edition
Expanded coverage of the latest industry trends, including sustainable fashion, e-commerce, globalization, wearable technology, and the use of social media for fashion marketing
Revised 'For Review' and 'For Discussion' questions, new terms added to Trade Talk, and expanded Glossary
More than 150 new full-color photographs highlighting the people, principles, and practices of the fashion business
25% new Fashion Focus and Then and Now features bring in current topics and industry trends

The Dynamics of Fashion, 5th Edition STUDIO
Study smarter with self-quizzes featuring scored results and personalized study tips
Review concepts with flashcards of terms and definitions and image identification
Branch out with links to curated online multi-media resources that bring chapter concepts to life
Expand your knowledge by further exploring special features Then and Now and Fashion Focus

PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501324079.

Elaine Stone was Professor Emerita, Fashion Institute of Technology (FIT), USA, where she taught for more than 25 years.

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses.