The Flower Farmers: Inspiration & Advice from Expert Growers

Twenty-nine of today's most inspiring flower farmers present stories, how-to-cultivate expertise, and favorite new varieties in a lushly photographed guide to feed your every floral fantasy

Flower farmers are the Top Chefs of the gardening world, with dedicated social media channels and hundreds of thousands of avid fans who dream about the lifestyle and of having a lush cutting garden of their own. Today's gardeners follow celebrity growers to gather ideas and expert advice regarding planting techniques and the best varieties and seasonal plants to choose.

The Flower Farmers presents a curated group of favorite growers, from industry leaders to pioneering newcomers. Each grower shares their specialty knowledge and seasonal practices so that readers will be able to create a similar relationship with flowers and discover sustainable techniques for their own gardens.

Dedicated sidebars dig deeper, with information on everything from raising a unique cultivar to the best floral varieties for long-lasting arrangements. Gorgeous photography illustrates each farmer's profile, highlighting the beauty of their farms, floral passions, and the flowers themselves.

Includes an introduction by Christina Stembel of Farmgirl Flowers (@farmgirlflowers).

Author: Debra Prinzing, Robin Avni
Publisher: Abrams Books
Published: 05/06/2025
Pages: 272
Binding Type: Hardcover
ISBN: 9781419775697

About the Author
Debra Prinzing is the author of 12 books and the founder and producer of SlowFlowers.com, the online directory of American and Canadian flower farms, florists, shops, and studios who supply domestic and local flowers. In 2015, she founded American Flowers Week, which occurs annually in late June. For the past seven years she has produced the annual Slow Flowers Summit, dubbed the TED Talk for floral professionals. Robin Avni is a creative director and experienced designer in the media and hightech industries. Her specialties include creative management of award-winning teams and content development. She has produced 18 floral and lifestyle books, including eight in collaboration with coauthor, Debra Prinzing, showcasing the floral lifestyle of creatives and entrepreneurs.