The Global Business Environment

Business environment refers to all these factors which collectively affect the ability of a company to build...
BD$272.41 BMD
BD$272.41 BMD
SKU: 9781639875283
Product Type: Books
Please hurry! Only 342 left in stock
Author: Fiona Atkinson
Format: Hardcover
Language: English
Subtotal: BD$272.41
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The Global Business Environment by Atkinson, Fiona

The Global Business Environment

BD$272.41

The Global Business Environment

BD$272.41
Author: Fiona Atkinson
Format: Hardcover
Language: English
Business environment refers to all these factors which collectively affect the ability of a company to build and maintain healthy and successful relationships with their customers. The global business environment refers to the different types of environments present in sovereign countries along with the factors outside to the home environment of the firm. It can be classified into external environment and internal environment. The external environment is further classified into macro environment and micro environment. It convey various entities and aspects such as suppliers, competitors, public, customers, economy, technology, demography, nature and ecology, etc. The components of the internal environment are labor unions, value systems, physical resources, corporate culture and technological capabilities. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of global business environment. It picks up individual branches and explains their need and contribution in the context of a growing economy. The book is appropriate for those seeking detailed information in the area of global business environment.

Author: Fiona Atkinson
Publisher: Murphy & Moore Publishing
Published: 09/20/2022
Pages: 242
Binding Type: Hardcover
Weight: 1.41lbs
Size: 10.00h x 7.00w x 0.56d
ISBN: 9781639875283

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