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The Little Book of Big PR: 100+ Quick Tips to Get Your Business Noticed
Whether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need...
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9780814436219
Product Type:
Books
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Whether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.
As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign.
Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:
- Self-branding
- Media relations
- Social Media
- Networking
- Speaking engagements
- Cause-related marketing
- Selecting a PR agency
Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Author: Jennefer Witter
Publisher: Amacom
Published: 10/03/2014
Pages: 128
Binding Type: Paperback
Weight: 0.26lbs
Size: 7.00h x 5.00w x 0.28d
ISBN: 9780814436219
Audience: Young Adult
About the Author
Jennefer Witter is the CEO and founder of The Boreland Group Inc. (www.theborelandgroup.com), a boutique public relations agency headquartered in New York City with a presence in the Washington, D.C. metropolitan area. A 30+-year PR veteran, Jennefer was ranked as one of the top ten black CEOs and entrepreneurs in the nation by MadameNoire magazine in 2013.
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