The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America Since 1941

The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent...
BD$118.68 BMD
BD$118.68 BMD
SKU: 9780801883156
Product Type: Books
Please hurry! Only 348 left in stock
Author: James L. Baughman
Format: Hardcover
Language: English
Subtotal: BD$118.68
10 customers are viewing this product
The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America Since 1941 by Baughman, James L.

The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America Since 1941

BD$118.68

The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America Since 1941

BD$118.68
Author: James L. Baughman
Format: Hardcover
Language: English

The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media--radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock 'n' roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products.

Two new chapters examine media entrants like Fox News, technologies such as the Internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers.

Carefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries.



Author: James L. Baughman
Publisher: Johns Hopkins University Press
Published: 12/01/2005
Pages: 320
Binding Type: Hardcover
Weight: 1.22lbs
Size: 9.26h x 6.36w x 1.03d
ISBN: 9780801883156

About the Author

James L. Baughman is a professor of journalism and mass communication at the University of Wisconsin at Madison. His previous books include Henry R. Luce and the Rise of the American News Media and Same Time, Same Station: Creating American Television, 1948-1961.




This title is not returnable

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products