The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out

The road to hell is paved with good intentions, says the proverb. Never has that been truer...
BD$39.95 BMD
BD$39.95 BMD
SKU: 9781789634488
Product Type: Books
Please hurry! Only 387 left in stock
Author: Nick Asbury
Format: Paperback
Language: English
Subtotal: BD$39.95
10 customers are viewing this product
The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out by Asbury, Nick

The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out

BD$39.95

The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out

BD$39.95
Author: Nick Asbury
Format: Paperback
Language: English

The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world following the financial crisis of 2008.

Guided by the mantra 'do well by doing good', businesses embraced a social purpose agenda that sought to align doing good for society with doing well in the marketplace. The result, according to author Nick Asbury, has been a wave of humourless and hubristic advertising, and a spiral of worse social outcomes, as businesses wade into issues beyond their remit, while neglecting their real ethical responsibilities.

Diving into examples including Bud Light, Patagonia, Cadbury and Unilever, Nick Asbury builds a compelling case against purpose - covering what it is, where it came from, how it leads to worse marketing, and how it leads to worse social outcomes. As a positive alternative, he makes the case for creativity, cognitive empathy and valuing the human over the corporate.

Amid the fierce and topical debate about purpose and corporate politics, The Road to Hell is a sharp and entertaining intervention, shedding light on how we got here - and where we go next.




Author: Nick Asbury
Publisher: Choir Press
Published: 05/13/2024
Pages: 248
Binding Type: Paperback
Weight: 0.60lbs
Size: 8.00h x 5.00w x 0.56d
ISBN: 9781789634488

This title is not returnable

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products