The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy by Hardcastle, Kate

The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy

Looking to understand the science behind modern shopping and lead retail innovation? The Science of Shopping is...
$84.43 AUD
$84.43 AUD
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Author: Kate Hardcastle
Format: Paperback
Language: English
Subtotal: $84.43

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The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy by Hardcastle, Kate

The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy

$84.43

The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy

$84.43
Author: Kate Hardcastle
Format: Paperback
Language: English

Looking to understand the science behind modern shopping and lead retail innovation?

The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.

You'll learn how to:
- Develop strategies based on consumer psychology and social influences
- Implement AI-driven personalization to enhance customer experiences
- Optimize pricing and create cohesive omnichannel shopping environments
- Apply frameworks to design immersive retail experiences that resonate

Packed with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future.

Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development

Author: Kate Hardcastle
Publisher: Kogan Page
Published: 06/24/2025
Pages: 280
Binding Type: Paperback
Weight: 1.17lbs
Size: 9.21h x 6.14w x 0.76d
ISBN: 9781398620469


Review Citation(s):
Publishers Weekly 04/28/2025

About the Author
Kate Hardcastle is a multi-award-winning international consumer expert, broadcaster and commentator based in London, UK. With over 20 years' experience in consumer behaviour and retail, she works with some of the world's biggest brands and in 2018 was awarded an MBE for services to business and entrepreneurship. She appears regularly on the BBC, ITV, Channel 4 and Sky News, as well as in Forbes and the Financial Times, and presents at events including the Financial Times Retail Summit, Retail World Congress, The Retail Summit UAE, Shop Talk Las Vegas, The Tech Show and Ideal Home Show.

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