The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World

How one small tech company got smart about social media and became "China's new smartphone king" (CNN)In...
€55,66 EUR
€55,66 EUR
SKU: 9781259584534
Product Type: Books
Please hurry! Only 708 left in stock
Author: Li Wanqiang
Format: Hardcover
Language: English
Subtotal: €55,66
10 customers are viewing this product
The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World by Wanqiang, Li

The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World

€55,66

The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World

€55,66
Author: Li Wanqiang
Format: Hardcover
Language: English

How one small tech company got smart about social media and became "China's new smartphone king" (CNN)

In this exclusive inside look at the phenomenal rise of Xiaomi--the new smartphone company that's giving Apple a run for their money--cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player. You'll discover:

- How Xiaomi became the third largest smartphone maker in the world--in just 4 years' time

- How the cofounders landed their first million users--without spending a dime on advertising

- How Xiaomi used social media to build exceptional brand recognition and word-of-mouth momentum

- What every business can learn from Xiaomi's proven success in customer engagement, viral marketing, and cutting-edge product development

Already an instant bestseller in China, Wanqiang's eye-opening book provides an exciting new business model for today's flatter, faster world of Internet marketing and user-inspired innovation. No matter how big or small your business, The Xiaomi Way can show you how to even the playing field, develop products people will love, spread the word through social media, and turn customers into passionate, lifelong fans.

Includes a foreword by Lei Jun, Xiaomi CEO.



Author: Li Wanqiang
Publisher: McGraw-Hill Companies
Published: 10/03/2016
Pages: 272
Binding Type: Hardcover
Weight: 1.05lbs
Size: 9.10h x 6.40w x 1.20d
ISBN: 9781259584534

About the Author
Li Wanqiang is the cofounder of Xiaomi.


This title is not returnable

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products