Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market by Thach, Liz
Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market by Thach, Liz

Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market

The current US and global wine markets are practically unrecognizable from when the second edition of this...
€115,33 EUR
€115,33 EUR
SKU: 9781935879435
Product Type: Books
Please hurry! Only 573 left in stock
Author: Liz Thach
Format: Paperback
Language: English
Subtotal: €115,33
Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market by Thach, Liz

Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market

€115,33
Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market by Thach, Liz

Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market

€115,33
Author: Liz Thach
Format: Paperback
Language: English
Description

The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship directly to their customers in 45 US states. Seventy percent of Americans are online. Advanced packaging tech can reveal chemical spoilage, verify provenance, and can even talk (virtually).

This new, third edition of the bestselling wine marketing book in the English language explores these and many more new and surprising features of the modern wine marketing landscape.

  • Social Media Marketing & Ecommerce
  • Digital Marketing & Wine Delivery Applications
  • New Trends in Packaging, e.g. Augmented Reality Labeling
  • Sales and Marketing Metrics
  • Complete Regulatory Compliance
  • Going Mobile with Website Strategies
  • Supply Chain Management
  • The Promise of Direct-to-Consumer Sales
  • The New Demographics of Wine Consumption & Wine Tourism

Wine Marketing and Sales covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. This book puts new and powerful tools into the hands of veteran brand managers and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold.



Author: Liz Thach, Paul Wagner, Janeen Olsen
Publisher: Wine Appreciation Guild
Published: 06/01/2019
Pages: 450
Binding Type: Paperback
Weight: 1.71lbs
Size: 10.00h x 7.00w x 0.91d
ISBN: 9781935879435
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