Women & Weed: How the Green Rush Is Changing Our Lives

It's easy to feel overwhelmed by the newfound power of buying and using pot. So, first things first - here's a basic look at the plant. What is it? Where has it been? And how do you use it? Even if you consider yourself a pro, a little refresher could not hurt.

As cannabis moves towards legalization and declining social stigma, the green rush has ignited an entrepreneurial spark and that means blazing new trails, and inspiring others.

Entrepreneurs are known for heading out into uncharted territory with superhuman dedication. Add to that the grey area of working in the cannabis industry and you've got possibilities...challenging but feasible.

One thing is for certain, women are flocking to the industry and don't mind working in high-risk, unchartered territory. Women are starting businesses, growing and extracting, working in real estate and the medical community. Today, at least 25% of executive-level roles in the industry are held by women and that is a slight edge over U.S. businesses as a whole (23%). However, when it comes to cannabis, it's rarely obvious what to do next in the ever-changing political, social and medical scene, and, traditionally a woman would have relied on herself when challenges arise.

In this premium book, the power of personal narratives brings a better understanding to these complex issues. When asked to share their own stories within the context of the industry, the women on these pages made connections between their own biographies and the industry, and happily pass on that knowledge.

Maybe the reader will see herself in these pages or perhaps she is still learning and unlearning. (Don't worry, we've got a primer for you!) Either way, readers will soon realize that they are not alone and there are resources to get more involved.

Author: Elana Frankel
Publisher: Centennial Books
Published: 03/17/2020
Pages: 192
Binding Type: Hardcover
Weight: 2.10lbs
Size: 9.10h x 8.40w x 1.00d
ISBN: 9781951274092

About the Author
Elana Frankel is co-founder of multiple businesses in the cannabis industry, and is frequently a guest speaker and panelist at industry events and has been on numerous podcasts to discuss cannabis. Elana has produced stories for The New York Times, New York Magazine and the Wall Street Journal's Off Duty. She was previously creative director at One Kings Lane and an editor at Martha Stewart Living and Metropolitan Home magazines.