You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies

Why you need PR and how you can get it-even on a budgetDid you know that about...
€25,87 EUR
€25,87 EUR
SKU: 9781639090044
Product Type: Books
Please hurry! Only 603 left in stock
Author: Jenna Guarneri
Format: Paperback
Language: English
Subtotal: €25,87
You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies by Guarneri, Jenna

You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies

€25,87

You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies

€25,87
Author: Jenna Guarneri
Format: Paperback
Language: English
Why you need PR and how you can get it-even on a budget


Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding-in general, company success. But startups and small businesses don't always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists.


In You Need PR, she presents the key principles and practices behind good PR, showing you how to:

  • Establish your brand, including how to humanize interactions to build a loyal following
  • Build your press materials to develop the best possible story
  • Formulate a strategy to launch your PR initiatives
  • Deliver on the media interview and follow up appropriately


A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company's reputation and build lasting business momentum.



Author: Jenna Guarneri
Publisher: Inc. Original
Published: 05/10/2022
Pages: 250
Binding Type: Paperback
Weight: 0.71lbs
Size: 8.50h x 5.50w x 0.57d
ISBN: 9781639090044

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