Business & Economics
Explore the best business and economics books, including top entrepreneur reads, finance essentials, and foundational texts. Browse our online bookstore for bestsellers and highly recommended books in business and economics.
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The Invisible College - The Great European Secret"You know, an all-out battle on land, and heavy battles in the sea, and this total bombardment over Rotterdam and over London, the High Cabal is operating here." Sir Winston Churchill High finance, the High Cabal, has been running the Brotherhood of Light very...
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Sponsorship: For a Return on Investment: For a Return on InvestmentSponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on...
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Taking Minutes of Meetings: How to Take Efficient Notes That Make Sense and Support Meetings That MatterTaking Minutes of Meetings guides you through the entire process of minute taking: arranging the meeting; writing the agenda; creating the optimum environment; structuring the meeting and writing notes up accurately. The often misunderstood role of minute-taker is one of the most important and...
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The Energized Workplace: Designing Organizations Where People FlourishProductivity is flatlining, employee wellbeing is at an all-time low and stress at an all-time high. Mental health issues are now the biggest single disability affecting the UK and are estimated to cost the economy 105bn each year. Traditional company design, structures and processes...
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Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital TechnologiesThe authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns. Dave Chaffey, Co-founder and Content...
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Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful PodcastTake advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top...
- HK$1,423.41
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It Governance: An International Guide to Data Security and ISO 27001/ISO 27002Faced with the compliance requirements of increasingly punitive information and privacy-related regulation, as well as the proliferation of complex threats to information security, there is an urgent need for organizations to adopt IT governance best practice. IT Governance is a key international resource for...
- HK$1,186.02
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The Retail Start-Up Book: Successfully Plan, Launch and Grow a BusinessThe retail market in the UK is worth more than 400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box...
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Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your BusinessWho is McLaren's greatest nemesis?What disappoints Ocado about their competitors?What wakes Google up at 4am?Why does Wimbledon sweat the small stuff? Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations...
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Blockchain Babel: The Crypto Craze and the Challenge to BusinessWINNER: Independent Press Award 2020 - Technology Category Blockchain is the technology behind bitcoin and other crypto-currencies. According to Santander, it could save financial institutions $15-20bn a year from 2022 onward. Most experts see an unprecedented potential, but many banks, payment processors and credit...
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Product Design and the Supply Chain: Competing Through DesignProduct design touches every aspect of modern life, determining the form and function of the products and technologies that we use every day. Product design is not just concerned with the appearance and functionality of products; it has an important role in determining the...
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Motivation and Performance: A Guide to Motivating a Diverse WorkforceMany organizations approach the issue of employee engagement and motivation by tapping into age, gender and other stereotypes. Motivation and Performance challenges these notions, bringing together evidence that group differences are often exaggerated and that getting to the heart of what really motivates individuals...
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Successful Integrated Planning for the Supply Chain: Key Organizational and Human DynamicsManaging changes to the supply chain comes with its unique challenges. Supply chain planning presents an especially complex challenge for the change practitioner as multiple stakeholders and functions are involved. Successful Integrated Planning for the Supply Chain evaluates different approaches to change interventions and...
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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer InsightWe are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or...
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Essential Leadership: Develop Your Leadership Qualities Through Theory and PracticeEssential Leadership is a practical, accessible book that tackles theory and practice in an integrated and stimulating way. You are encouraged to engage with a wide range of leadership theories and frameworks as well as rate your own leadership skills and qualities, make realistic...
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Disruptive Technologies: Understand, Evaluate, RespondDisruptive Technologies outlines the steps businesses can take to engage with emerging technologies today in order to serve the consumer of tomorrow. This book offers the knowledge and tools to engage confidently with emerging technologies for better business. This highly practical book offers organizations...
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Creativity and Data Marketing: A Practical Guide to Data InnovationThe world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights...
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Building Leadership Development Programmes: Zero-Cost to High-Investment Programmes That WorkMost leadership development programs are organized with standard content usually delivered by companies set up expressly for that purpose. When judged on whether or not these programs achieve lasting impact and behavior change, they usually fail, as what is covered is often forgotten after...
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Emotional Intelligence Coaching: Improving Performance for Leaders, Coaches and the IndividualEmotional Intelligence Coaching examines the vital role emotions and habits play in performance. Emotional intelligence can help leaders and coaches recognize how attitudes - both their own and those of the people they coach - prevent individuals from reaching their potential. Replacing these with...
- HK$1,779.35
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Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience ManagementConsumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty. This will lead to increased market share, improved sales, an enhanced reputation and higher profitability. Despite this, many of today's companies fail...
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