Business & Economics
Explore the best business and economics books, including top entrepreneur reads, finance essentials, and foundational texts. Browse our online bookstore for bestsellers and highly recommended books in business and economics.
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Human/Machine: The Future of Our Partnership with MachinesWill the workplace of the future be overrun by machines and robots? Are the new frontiers of artificial intelligence (AI) on the cusp of dethroning us in efficiency, intelligence and innovative potential? Automation and AI will augment our human world and potential. The winners...
- HK$238.60
- HK$238.60
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Smarketing: How to Achieve Competitive Advantage Through Blended Sales and MarketingSince the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering,...
- HK$508.20
- HK$508.20
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Superhuman Innovation: Transforming Business with Artificial IntelligenceDISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryWINNER: CES 2020 Gary's Book Club Top Technology Book of the Year Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view...
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- HK$238.60
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Introduction to Human Resource Management: A Guide to HR in PracticeIntroduction to Human Resource Management is a comprehensive and accessible guide to the subject of HRM. Drawing on the authors' experiences in both the public and private sectors and underpinned by academic theory, this textbook follows the logical sequence of the employment cycle and...
- HK$1,186.02
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Humanity Works: Merging Technologies and People for the Workforce of the FutureDISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General Category The professional landscape is transforming, and the only way to maintain competitive advantage is to maximize the unique skills of your workforce. In Humanity Works, bestselling author, global workplace consultant and futurist Alexandra Levit...
- HK$263.00
- HK$263.00
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data TechniquesWho is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and...
- HK$711.52
- HK$711.52
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Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive EdgeArtificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable...
- HK$507.51
- HK$507.51
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The Agile Leader: How to Create an Agile Business in the Digital AgeWith the rise of political unrest, protectionism and economic uncertainties, business leaders must assess, react and strategize rapidly, with enough responsiveness to re-calibrate should circumstances change. The Agile Leader exposes how leaders can safely guide their teams to organizational stability and prosperity through agile...
- HK$238.60
- HK$238.60
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The Agile Organization: How to Build an Engaged, Innovative and Resilient BusinessIn today's volatile and ambiguous world, organizations need to have the capacity and flexibility to respond rapidly to changes in their environment, both internally and externally. The key to retaining this competitive advantage is agility, a set of capabilities that help organizations adapt with...
- HK$677.56
- HK$677.56
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The Business Models Handbook: Templates, Theory and Case StudiesBusiness frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into...
- HK$508.20
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The Fluid Consumer: Next Generation Growth and Branding in the Digital AgeThe Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to find innovative modes of...
- HK$711.52
- HK$711.52
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Neuro Design: Neuromarketing Insights to Boost Engagement and ProfitabilityCOMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco...
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market ResearchMarket research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of...
- HK$779.22
- HK$779.22
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Strategic Internal Communication: How to Build Employee Engagement and PerformancePreviously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently...
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- HK$881.04
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Diversity in Coaching: Working with Gender, Culture, Race and AgePublished with the Association for Coaching, Diversity in Coaching explores the impact and implication of difference in coaching. The book looks at how coaches can respond to issues of gender, generational, cultural, national and racial difference. Understanding how diversity impacts upon coaching is a...
- HK$2,135.14
- HK$2,135.14
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Strength-Based Lean Six SIGMA: Building Positive and Engaging Business ImprovementStrength-based Lean Six Sigma is a new way of approaching process improvement that combines the best practices of two established methodologies to generate a new approach in order to help you develop and deliver increased high performance in any organization. It is the first...
- HK$2,609.64
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Logistics, Supply Chain and Operations Management Case Study CollectionThrough the use of real life examples from companies like Honda of America, Volvo, and the Swedish Transport Administration, the" Logistics, Supply Chain and Operations Management Case Study Collection" offers tactics and solutions for handling uncertainties, problem solving, and circumventing risk. The cases cover...
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Global Contract Logistics: Best Practice Toolkit for Planning, Negotiating and Managing a ContractThe role of a contracting professional begins well before the award of a contract and doesn't end until the benefits of the acquisition have been realised, long after the deliverables arrive in a box on a loading dock. Global Contract Logistics tackles the growing...
- HK$881.04
- HK$881.04
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The 30 Day MBA in Marketing: Your Fast Track Guide to Business SuccessThe 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one...
- HK$334.82
- HK$334.82
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Informal Learning in Organizations: How to Create a Continuous Learning CultureNew ways of learning, whether they are planned, accidental, or unexpected, happen all the time outside of formal training. For those in charge of learning and development in organizations, understanding how this kind of informal learningcan be utilized and measured is key to providing...
- HK$508.20
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