Business & Economics
Explore the best business and economics books, including top entrepreneur reads, finance essentials, and foundational texts. Browse our online bookstore for bestsellers and highly recommended books in business and economics.
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Managing Brand Equity: Capitalizing on the Value of a Brand NameIn a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers...
- ¥11,382 JPY
- ¥11,382 JPY
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In the Bubble: Designing in a Complex WorldHow to design a world in which we rely less on stuff, and more on people.We're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our...
- ¥12,646 JPY
- ¥12,646 JPY
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The Manager's Book of Questions: 1001 Great Interview Questions for Hiring the Best PersonHow do you find the best candidate for any job? Know what questions to ask. To hire the right talent -- the most vital contribution a manager can make to a company -- it's crucial to learn if a candidate will be a team...
- ¥4,554 JPY
- ¥4,554 JPY
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Communication Essentials FdGet ahead in your personal and professional life with crowd-pleasing communication skills Packed with advice on improving verbal and non-verbal communication skills alike, Communication Essentials For Dummies is a comprehensive, approachable guide to communication no one should be without. Utilising a core range of...
- ¥3,683 JPY
- ¥3,683 JPY
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Unwritten HR Rules: 21 Secrets For Attaining Awesome Career Success In Human ResourcesFrustrated with your career progress in HR?Passed over for promotions you know you should have received?Not getting the appreciation, recognition and rewards you know you deserve?Then discover the strategies the best HR pros on the planet use to advance their careers. In this ground-breaking...
- ¥5,410 JPY
- ¥5,410 JPY
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How I Made $1,000,000 in Mail Order-And You Can Too!From Simon & Schuster, How I Made $1,000,000 in Mail Order (And You Can Too) is E. Joseph Cossman's guide to advice and information on starting our business and choosing a product, and more. Outlines step-by-step procedures for manufacturing, testing, and marketing mail order...
- ¥4,381 JPY
- ¥4,381 JPY
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Leapfrog: The New Revolution for Women EntrepreneursFor women entrepreneurs (and anyone sick of the status quo), this smart, unapologetic collection delivers fifty proven hacks to leapfrog over obstacles and succeed in business. A must-read for any woman who has a great idea and the nagging thought that doors are closed...
- ¥4,300 JPY
- ¥4,300 JPY
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No Pierdas tu FortunaExpert financial planner Douglas R. Andrew's bestselling definitive guide on managing your money, now available in Spanish. We've been hearing the same advice on managing your money for years - always prepay your mortgage. Always invest in a 401(k). Defer your taxes for as...
- ¥4,623 JPY
- ¥4,623 JPY
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Robert's Rules of Order: A Simplified, Updated Version of the Classic Manual of Parliamentary ProcedureDesigned for today's businesses, clubs, unions, boards, societies, churches, and other organizations, Robert's Rules of Order will help readers conduct meetings with civility and efficiency. Henry M. Robert published his first Robert's Rules of Order in 1876, and literally within days of its printing,...
- ¥3,541 JPY
- ¥3,541 JPY
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Design Structure Matrix Methods and ApplicationsAn introduction to a powerful and flexible network modeling tool for developing and understanding complex systems, with many examples from a range of industries.Design structure matrix (DSM) is a straightforward and flexible modeling technique that can be used for designing, developing, and managing complex...
- ¥18,065 JPY
- ¥18,065 JPY
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Balancing Green: When to Embrace Sustainability in a Business (and When Not To)An expert on business strategy offers a pragmatic take on how businesses of all sizes balance the competing demands of profitability and employment with sustainability.The demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are...
- ¥7,573 JPY
- ¥7,573 JPY
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Ethical, Legal, and Professional Issues in CounselingAn authoritative exploration of the most difficult ethical, legal, and professional challenges in counseling, presented in an easy-to-understand manner. Written by two counseling professors - one an attorney and the other an expert in ethics - Ethical, Legal, and Professional Issues in Counseling walks...
- ¥29,741 JPY
- ¥29,741 JPY
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Leading Outside the Lines: How to Mobilize the Informal Organization, Energize Your Team, and Get Better ResultsAn all-new approach to understanding the (in)formal connections of an organization From the bestselling coauthor of the business classic The Wisdom of Teams comes an all-new exploration of the modern workplace, and how leaders and managers must embrace it for success. Katzenbach and Khan...
- ¥6,058 JPY
- ¥6,058 JPY
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Red Flags: Why Xi's China Is in JeopardyA trusted economic commentator provides a penetrating account of the threats to China's continued economic rise Under President Xi Jinping, China has become a large and confident power both at home and abroad, but the country also faces serious challenges. In this critical take...
- ¥6,575 JPY
- ¥6,575 JPY
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Index Investing For DummiesA recommended, proven way to broaden portfolios and profits Recommended by finance experts and used extensively by institutional investors, index funds and exchange-traded funds (ETFs) provide unmanaged, diversified exposure to a variety of asset classes. Index Investing For Dummies shows active investors how to...
- ¥6,501 JPY
- ¥6,501 JPY
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After Net Neutrality: A New Deal for the Digital AgeA provocative analysis of net neutrality and a call to democratize online communication This short book is both a primer that explains the history and politics of net neutrality and an argument for a more equitable framework for regulating access to the internet. Pickard...
- ¥9,033 JPY
- ¥9,033 JPY
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Hyperfocus: How to Manage Your Attention in a World of DistractionA practical guide to managing your attention--the most powerful resource you have to become more creative, get stuff done, and live a meaningful life Our attention has never been as overwhelmed as it is today. Many of us recognize that our brains struggle to...
- ¥4,554 JPY
- ¥4,554 JPY
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The Power of Nunchi: The Korean Secret to Happiness and SuccessA must-read for anyone interested in the art of intuitively knowing what others feel. --Haemin Sunim, bestselling author of The Things You Can See Only When You Slow Down and Love for Imperfect Things Improve your nunchi. Improve your life. The Korean sixth sense...
- ¥5,563 JPY
- ¥5,563 JPY
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The Silent Language of LeadersA guide for using body language to lead more effectively Aspiring and seasoned leaders have been trained to manage their leadership communication in many important ways. And yet, all their efforts to communicate effectively can be derailed by even the smallest nonverbal gestures such...
- ¥5,407 JPY
- ¥5,407 JPY
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The Battle for the Soul of CapitalismA financial expert explains what's wrong in corporate, investment, and mutual fund America, the reasons behind the problems, and what should be done about it There is no one better qualified to tell us about the failures of the American financial system and the...
- ¥6,503 JPY
- ¥6,503 JPY
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