Agile for Everybody: Creating Fast, Flexible, and Customer-First Organizations

The Agile movement provides real, actionable answers to the question that keeps many company leaders awake at night: How do we stay successful in a fast-changing and unpredictable world? Agile has already transformed how modern companies build and deliver software. This practical book demonstrates how entire organizations--from product managers and engineers to marketers and executives--can put Agile to work.

Author Matt LeMay explains Agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice. Examples from a wide variety of organizations, including small nonprofits and global financial enterprises, bring to life the on-the-ground realities of Agile across industries and functions.

• Understand exactly what Agile is and why it matters
• Use Agile to address your organization's specific needs and goals
• Take customer centricity from theory into practice
• Stop wasting time in report and critique meetings and start making better decisions
• Create a harmonious cycle of learning, collaborating, and delivering
• Learn from Agile experts at companies like IBM, Spotify, and Coca-Cola

Matt LeMay is the cofounder of Constellate Data, a consultancy that helps companies bring human depth and dimension back to their data. In his work as a technology communicator, Matt has developed and led product management and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson. Previously, Matt worked as Senior Product Manager at music startup Songza (acquired by Google) and Head of Consumer Product at Bitly. Matt is also a musician, recording engineer, and the author of a book about singer/songwriter Elliott Smith.