Get Discount 5% Off
Subscribe to our newsletters now and stay up-to-date with new arrivals, updates and deals.
Aha! A User's Guide to Creativity
For songwriter Paul McCartney it happened in his sleep. For author J.K. Rowling, it was on a...
- ¥5,207 JPY
- ¥5,207 JPY
- Unit price
- per
SKU:
9781398425484
Product Type:
Books
Please hurry! Only 363 left in stock
Couldn't load pickup availability
For songwriter Paul McCartney it happened in his sleep. For author J.K. Rowling, it was on a delayed train. For playwright Lin-Manuel Miranda it was on a Mexican beach, and for Greek philosopher Archimedes it was in his bath.
Each had their 'aha' moment, their stroke of insight that led to a masterpiece of creative work and changed the world: the Beatles song Yesterday, the Harry Potter series of books, the musical Hamilton. As for Archimedes, his insight into hydraulics changed the nature of engineering and had an enduring impact on civilisation. It was such a monumental moment for the philosopher that he jumped out of the bath and dashed down the street stark naked, loudly proclaiming his discovery and totally oblivious to his lack of clothes.
But how did they come to experience this flash of insight? And how did they turn it into a creative masterpiece that was to be so successful?
This book explores all aspects of the creative process-from idea to innovation, from moon-shot to mass market-and demystifies the steps to 'being more creative'. Packed with research and references to the leading thinkers in the field, as well as tools and techniques for enhancing creativity in a practical way, it is a book for every individual and organisation who wants a different future.
The authors believe that the capacity for creativity is a universal human attribute and is undermined by a misunderstanding of the creative process and the factors that encourage or inhibit it. This book shows how to overcome these hurdles so that creativity can flourish.
Author: Robert Cannon
Publisher: Austin Macauley
Published: 01/06/2023
Pages: 332
Binding Type: Paperback
Weight: 1.03lbs
Size: 9.21h x 6.14w x 0.69d
ISBN: 9781398425484
Each had their 'aha' moment, their stroke of insight that led to a masterpiece of creative work and changed the world: the Beatles song Yesterday, the Harry Potter series of books, the musical Hamilton. As for Archimedes, his insight into hydraulics changed the nature of engineering and had an enduring impact on civilisation. It was such a monumental moment for the philosopher that he jumped out of the bath and dashed down the street stark naked, loudly proclaiming his discovery and totally oblivious to his lack of clothes.
But how did they come to experience this flash of insight? And how did they turn it into a creative masterpiece that was to be so successful?
This book explores all aspects of the creative process-from idea to innovation, from moon-shot to mass market-and demystifies the steps to 'being more creative'. Packed with research and references to the leading thinkers in the field, as well as tools and techniques for enhancing creativity in a practical way, it is a book for every individual and organisation who wants a different future.
The authors believe that the capacity for creativity is a universal human attribute and is undermined by a misunderstanding of the creative process and the factors that encourage or inhibit it. This book shows how to overcome these hurdles so that creativity can flourish.
Author: Robert Cannon
Publisher: Austin Macauley
Published: 01/06/2023
Pages: 332
Binding Type: Paperback
Weight: 1.03lbs
Size: 9.21h x 6.14w x 0.69d
ISBN: 9781398425484
Returns Policy
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Shipping
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
Best Sellers
- Choosing a selection results in a full page refresh.