American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon

"American Still Life" erzählt die Geschichte eines Familienunternehmens mit einer 200-jährigen Tradition: Jim Beam. Dieses Unternehmen hat...
¥8,020 JPY
¥8,020 JPY
SKU: 9780471444077
Product Type: Books
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Author: F. Paul Pacult
Format: Hardcover
Language: English
Subtotal: ¥8,020
American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon by Pacult, F. Paul

American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon

¥8,020

American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon

¥8,020
Author: F. Paul Pacult
Format: Hardcover
Language: English
"American Still Life" erzählt die Geschichte eines Familienunternehmens mit einer 200-jährigen Tradition: Jim Beam. Dieses Unternehmen hat es verstanden, den Herausforderungen der Zeit zu begegnen und sich ständig neu anzupassen - sei es an öffentliche Regulierung, an die geschmacklichen Vorlieben seiner Kunden oder an die harte internationale Konkurrenz. Ausführlich erörtert werden auch Fragen zu Marketing und Markenbildung, Innovation, globaler Präsenz und Wettbewerb, öffentlicher Regulierung, Werbung und Akquisition. Jim Beam ist mit sagenhaften 5,1 Millionen Kisten weltweit der meist verkaufte Bourbon.

Author: F. Paul Pacult
Publisher: John Wiley & Sons
Published: 08/01/2003
Pages: 264
Binding Type: Hardcover
Weight: 1.18lbs
Size: 9.48h x 6.34w x 0.91d
ISBN: 9780471444077


Review Citation(s):
Publishers Weekly 06/16/2003 pg. 60

About the Author
Cited in April 2002 in the Shuttle Sheet as the world's greatest wine and spirits (and everything else with an alcoholic content) critic, F. PAUL PACULT is recognized the world over as the most accomplished and respected authority on beverage alcohol today. Pacult's writing credits include the New York Times Magazine, Sky, Wine Enthusiast, Playboy, Whisky Magazine, Decanter, Wine & Spirits magazine, Men's Journal, Food & Wine, Bon Appétit, Connoisseur, Cheers, and Spirits & Cocktails Magazine. In 2001, Pacult was the recipient of the Award of Excellence from the Academy of Wine Communication.

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