Applied Crisis Communication and Crisis Management: Cases and Exercises. W. Timothy Coombs by Coombs, Timothy
Applied Crisis Communication and Crisis Management: Cases and Exercises. W. Timothy Coombs by Coombs, Timothy

Applied Crisis Communication and Crisis Management: Cases and Exercises. W. Timothy Coombs

Designed to give students and public relations professionals the knowledge and skills they need to become successful...
¥33,030 JPY
¥33,030 JPY
SKU: 9781452217802
Product Type: Books
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Author: Timothy Coombs
Format: Paperback
Language: English
Subtotal: ¥33,030
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Applied Crisis Communication and Crisis Management: Cases and Exercises. W. Timothy Coombs by Coombs, Timothy

Applied Crisis Communication and Crisis Management: Cases and Exercises. W. Timothy Coombs

¥33,030
Applied Crisis Communication and Crisis Management: Cases and Exercises. W. Timothy Coombs by Coombs, Timothy

Applied Crisis Communication and Crisis Management: Cases and Exercises. W. Timothy Coombs

¥33,030
Author: Timothy Coombs
Format: Paperback
Language: English
Description
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.

Author: Timothy Coombs
Publisher: Sage Publications, Inc
Published: 06/11/2013
Pages: 256
Binding Type: Paperback
Weight: 0.85lbs
Size: 9.90h x 7.00w x 0.60d
ISBN: 9781452217802

About the Author
Coombs, W. (William) Timothy: -

W. Timothy Coombs (PhD, Public Affairs and Issues Management, Purdue University) is a professor in the Nicholson School of Communication at the University of Central Florida. His books include Applied Crisis Communication and Crisis Management: Cases and Exercises, Code Red in the Boardroom, and, with Sherry Holladay, Managing Corporate Social Responsibility, PR Strategy and Application, and The Handbook of Crisis Communication. His crisis communication research was awarded the 2002 Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of America. Dr. Coombs has published more than 40 research articles, most focusing on crisis communication, as well as more than 30 book chapters on the subject. He has worked with consulting firms in the U.S. and Europe on ways to improve crisis communication efforts for their clients, and has been invited by governments and businesses around the world to present his ideas and insights into crisis communication.

Coombs, Timothy: -

W. Timothy Coombs (PhD Purdue University in Public Affairs and Issues Management) is the George T and Glady H Abell Professor in Liberal Arts in Department of Communication at Texas A&M University. His primary areas of research are crisis communication and CSR including the award-winning book Ongoing Crisis Communication. He is the current editor for Corporation Communication: An International Journal. His research has appeared in Management Communication Quarterly, Public Relations Review, Corporate Reputation Review, Journal of Public Relations Research, Journal of Communication Management, Business Horizons, and the Journal of Business Communication.

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