Basics Graphic Design 03: Idea Generation

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research...
¥9,219 JPY
¥9,219 JPY
SKU: 9781350170223
Product Type: Books
Please hurry! Only 315 left in stock
Author: Neil Leonard
Format: Paperback
Language: English
Subtotal: ¥9,219
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Basics Graphic Design 03: Idea Generation by Leonard, Neil

Basics Graphic Design 03: Idea Generation

¥9,219

Basics Graphic Design 03: Idea Generation

¥9,219
Author: Neil Leonard
Format: Paperback
Language: English
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

Author: Neil Leonard, Gavin Ambrose
Publisher: Bloomsbury Visual Arts
Published: 02/27/2020
Pages: 200
Binding Type: Paperback
Weight: 1.00lbs
Size: 9.00h x 6.30w x 0.70d
ISBN: 9781350170223

About the Author

Neil Leonard is a designer and educator; he is a freelance designer and used to work at the Arts University College at Bournemouth, UK, lecturing on the BA in Visual Communication. A graduate of the London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice.

Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

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