Brand Babble: Sense and Nonsense about Branding by Schultz, Don E., Professor

Brand Babble: Sense and Nonsense about Branding

Brand Babble: Sense and Nonsense about Branding is about both the "good news" and the "bad news"...
¥6,859 JPY
¥6,859 JPY
SKU: 9780538727143
Product Type: Books
Please hurry! Only 0 left in stock
Author: Don E. Schultz Professor
Format: Hardcover
Language: English
Subtotal: ¥6,859
10 customers are viewing this product
Brand Babble: Sense and Nonsense about Branding by Schultz, Don E., Professor

Brand Babble: Sense and Nonsense about Branding

¥6,859

Brand Babble: Sense and Nonsense about Branding

¥6,859
Author: Don E. Schultz Professor
Format: Hardcover
Language: English
Brand Babble: Sense and Nonsense about Branding is about both the "good news" and the "bad news" of branding. And, it's vitally important to the success of your business. As long-time branding authors, educators, and investigators, the Schultz's explode an array of myths that have been passing and passed on as "branding wisdom." They show that a brand will not rescue a flawed business concept, is not owned by one group or individual, nor does it depend on "media-by-the-ton" spending. The authors show how every successful brand is the sum of relationships between buyer and seller and explain how marketers best communicate with their customers through an integrated approach that reflects the nature of that relationship. Those approaches sets the stage for value-based branding that delivers the best value proposition to customers and increases the bottom-line, financial value of the brand to the organization and its owners and shareholders. That, today, is the "currency" of value-based branding. Getting to it is merely a matter of cutting through all the Brand Babble, all the nonsense about brands and branding that is posing as new marketing insight. This book will be the essential ingredient in more insightful, easier, and, most important, more profitable branding work for both your company and your customers.

Author: Don E. Schultz Professor, Heidi Schultz
Publisher: Racom Communications
Published: 02/25/2004
Pages: 156
Binding Type: Hardcover
Weight: 0.90lbs
Size: 9.42h x 6.26w x 0.59d
ISBN: 9780538727143

This title is only available via back order

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products