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Uno de los primeros best sellers de autoayuda, fue publicado por primera vez en 1936 y lleva vendidas 15 millones de copias a nivel mundial.
Dale Carnegie escribi este libro con el prop sito de ser un suplemento a su curso sobre oratoria y relaciones humanas y nunca se imagin que se convertir a en un xito de ventas y que la gente lo leer a, lo criticar a y vivir a seg n sus reglas. Carnegie entrevist a muchas personas de renombre para tomar ejemplos de sus vidas. Entre ellas est n Edison, Franklin D. Rooselvelt y James Farley.
Algunos puntos importantes del contenido son:
T cnicas fundamentales para tratar con el pr jimo. Si quieres recoger miel, no des puntapi s a la colmena. El gran secreto para tratar con la gente.
Seis maneras de agradar a los dem s. Haga esto y ser bienvenido en todas partes. Una manera de causar una buena impresi n. Una manera f cil de convertirse en un buen conversador. C mo interesar a la gente.
Logre que los dem s piensen como usted. No es posible ganar una discusi n. Un medio seguro de conquistar enemigos. Si se equivoca usted, adm talo. El secreto de S crates. C mo obtener cooperaci n. Un llamado que gusta a todos.
Sea un l der. C mo criticar y no ser odiado por ello. Hable primero de sus propios errores. A nadie le gusta recibir rdenes. Permita que la otra persona salve su prestigio. Procure que la otra persona se sienta satisfecha con lo que usted quiere.
Tan relevante como siempre, los principios de Dale Carnegie perduran y lo ayudar n a alcanzar su m ximo potencial en la compleja era moderna y competitiva. ENGLISH DESCRIPTIONThe book contains the most essential principles of social interaction and highly effective techniques for dealing with people.
- Six ways to make people like you
- Twelve ways to win people to your way of thinking
- Nine ways to change people without arousing resentment
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