Click: How to Make What People Want

From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way--based on firsthand experience with more than three hundred new products and businesses.

Every big project--whether it's creating new technology, developing a fresh line of sneakers, or opening a neighborhood caf?--requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making? Does your solution click with customers?

Jake Knapp and John Zeratsky--two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together--have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world's most successful startups. Click introduces the Foundation Sprint--a proven system for starting projects the right way, to make better decisions and move quickly toward a solution.

Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn't know how to start, this book is for you.

Author: Jake Knapp
Publisher: Avid Reader Press / Simon & Schuster
Published: 04/22/2025
Pages: 240
Binding Type: Hardcover
ISBN: 9781668072110

About the Author
Jake Knapp is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, he helped build Gmail and Microsoft Encarta, cofounded Google Meet, and was a partner at Google Ventures. He lives on Orcas Island in Washington state.

John Zeratsky is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin.

Together, Jake and JZ are the authors of Sprint and Make Time and the creators of the Foundation Sprint and the Design Sprint. They have helped more than 300 teams design new products and bring them to market, including those at Google, Microsoft, YouTube, Slack, Uber, and One Medical Group. Their methods for innovation and rapid collaboration have been adopted by Airbnb, Amazon, LEGO, MIT, Mercedes-Benz, Harvard Business School, the University of Oxford, and many other organizations.