Customer journey analytics for the financial sector. How do customers make decisions regarding their bank?

The financial industry is facing wide-ranging changes due to historically low interest rates, higher regulation and the...
¥20,684 JPY
¥20,684 JPY
SKU: 9783964870186
Product Type: Books
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Author: Christopher Roßmann
Format: Paperback
Language: English
Subtotal: ¥20,684
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Customer journey analytics for the financial sector. How do customers make decisions regarding their bank? by Roßmann, Christopher

Customer journey analytics for the financial sector. How do customers make decisions regarding their bank?

¥20,684

Customer journey analytics for the financial sector. How do customers make decisions regarding their bank?

¥20,684
Author: Christopher Roßmann
Format: Paperback
Language: English
The financial industry is facing wide-ranging changes due to historically low interest rates, higher regulation and the rise of online banks and digitization. Traditional retail banks have been losing market share, bank branches have been merged as well as products and services changed. Christopher Ro mann shows how important it is that banks understand their customers' decision-making process. Therefore, he conducts a customer journey analysis for the German saving bank. He focusses on comprehensive bank consultations. Ro mann uncovers reasons for a low perception of the consultation approach by customers. In his book, he provides improvement proposals for several units of the bank and develops an improved target vision for the customer journey. In this book: - Sparkasse; - Sparkassen-Finanzkonzept; - process management; - product management; - marketing; - UX

Author: Christopher Roßmann
Publisher: Science Factory
Published: 10/23/2019
Pages: 106
Binding Type: Paperback
Weight: 0.33lbs
Size: 8.27h x 5.83w x 0.25d
ISBN: 9783964870186

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