Fashion in 21st Century China: Design, Education, and Business

This book explores the dynamic landscape of fashion in China since the beginning of the 21st century...
¥54,877 JPY
¥54,877 JPY
SKU: 9789811629280
Product Type: Books
Please hurry! Only 486 left in stock
Author: Yuli Bai
Format: Paperback
Language: English
Subtotal: ¥54,877
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Fashion in 21st Century China: Design, Education, and Business by Bai, Yuli

Fashion in 21st Century China: Design, Education, and Business

¥54,877

Fashion in 21st Century China: Design, Education, and Business

¥54,877
Author: Yuli Bai
Format: Paperback
Language: English
This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China's fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today's Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.


Author: Yuli Bai
Publisher: Springer
Published: 10/27/2022
Pages: 186
Binding Type: Paperback
Weight: 0.63lbs
Size: 9.21h x 6.14w x 0.42d
ISBN: 9789811629280

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