For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Collins, Marcus
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Collins, Marcus

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

The architect of some of the most famous ad campaigns of the last decade argues that culture...
$65.68 AUD
$65.68 AUD
SKU: 9781541700963
Product Type: Books
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Author: Marcus Collins
Format: Hardcover
Language: English
Subtotal: $65.68
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For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Collins, Marcus

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

$65.68
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Collins, Marcus

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

$65.68
Author: Marcus Collins
Format: Hardcover
Language: English
Description
The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision.

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. To effectively engage with communities we first need to think hard about what we will contribute to those communities.

Collins uses stories from his own life as a top marketer, from spearheading digital strategy for Beyoncé, to working with iTunes and Nike+ on their collaboration, to the successful launch of the Nets NBA team in Brooklyn, to break down the ways in which culture influences behavior. Then, he shows readers how they can do the same. With a deep perspective based on a century's worth of data, and designed for our hyper-connected, light-speed world, For the Culture will give readers the tools to inspire collective change by encouraging us to always consider not only what culture can do for us, but what we can do for the culture.


Author: Marcus Collins
Publisher: PublicAffairs
Published: 05/02/2023
Pages: 304
Binding Type: Hardcover
ISBN: 9781541700963
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