Gastrophysics: The New Science of Eating by Spence, Charles
Gastrophysics: The New Science of Eating by Spence, Charles

Gastrophysics: The New Science of Eating

The science behind a good meal: all the sounds, sights, and tastes that make us like what...
¥5,540 JPY
¥5,540 JPY
SKU: 9780735223479
Product Type: Books
Please hurry! Only 12 left in stock
Author: Charles Spence
Format: Paperback
Language: English
Subtotal: ¥5,540
Gastrophysics: The New Science of Eating by Spence, Charles

Gastrophysics: The New Science of Eating

¥5,540
Gastrophysics: The New Science of Eating by Spence, Charles

Gastrophysics: The New Science of Eating

¥5,540
Author: Charles Spence
Format: Paperback
Language: English
Description
The science behind a good meal: all the sounds, sights, and tastes that make us like what we're eating--and want to eat more.

Why do we consume 35 percent more food when eating with one other person, and 75 percent more when dining with three? How do we explain the fact that people who like strong coffee drink more of it under bright lighting? And why does green ketchup just not work?

The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence. Now he's stepping out of his lab to lift the lid on the entire eating experience--how the taste, the aroma, and our overall enjoyment of food are influenced by all of our senses, as well as by our mood and expectations.

The pleasures of food lie mostly in the mind, not in the mouth. Get that straight and you can start to understand what really makes food enjoyable, stimulating, and, most important, memorable. Spence reveals in amusing detail the importance of all the "off the plate" elements of a meal: the weight of cutlery, the color of the plate, the background music, and much more. Whether we're dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we're tasting and influence what others experience.

This is accessible science at its best, fascinating to anyone in possession of an appetite. Crammed with discoveries about our everyday sensory lives, Gastrophysics is a book guaranteed to make you look at your plate in a whole new way.

Author: Charles Spence
Publisher: Penguin Books
Published: 07/03/2018
Pages: 336
Binding Type: Paperback
Weight: 0.70lbs
Size: 8.30h x 5.40w x 0.80d
ISBN: 9780735223479

About the Author
Charles Spence is the head of the Crossmodal Research Laboratory at the University of Oxford. He has consulted for multinational companies including Toyota and ICI, advising on various aspects of multisensory design, packaging, and branding. He has featured frequently in Time, The Wall Street Journal, The New Yorker, The Boston Globe, The Washington Post, Forbes, Barron's, and The Atlantic. He is the co-author, with Betina Piqueras-Fiszman, of a college textbook, The Perfect Meal.
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