Go Long Lib/E: Why Long-Term Thinking Is Your Best Short-Term Strategy

In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition. ● Why did CEO Larry Merlo allow CVS to take a 2 billion dollar hit--on purpose? ● How did CEO Alan Mulally maneuver Ford's 48 billion dollar turnaround? ● How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? ● Why did CEO Paul Polman's turn back to Unilever's original mission of leading with a purpose to fuel profits? ● How did CEO Ivan Seidenberg convince his investors and board to allow him to make a 150 billion dollar bet? ● How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate? These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.

Author: Daniel May, Michael Useem
Publisher: Gildan Media Corporation
Published: 10/09/2018
Binding Type: CD
ISBN: 9798200591879

About the Author
Useem, Michael: - Michael Useem is professor of management, director of the Center for Leadership and Change Management, and faculty director of the McNulty Leadership Program at The Wharton School, University of Pennsylvania. His university teaching includes MBA and executive MBA courses on management and leadership, and he offers programs on leadership and governance for managers in the United States, Asia, Europe, and Latin America. He is the author of Fortune Makers, The Strategic Leader's Roadmap, Boards That Lead, and The Leader's Checklist, among other books. His book The Leadership Moment was included in 800 CEO Read's 100 Best Business Books of All Time and listed as one of the 10 best leadership books on the Washington Post's Leadership Playlist.May, Daniel: -

Daniel Thomas May is a native of Atlanta. For 15 years May focused his work on stage, both in Atlanta and across the country, but in the past 2 years May has turned his talent to the screen, with roles on the Walking Dead, The Vampire Diaries, Drop Dead Diva, and a number of commercials and independent film projects.

Rubenstein, David M.: -

David M. Rubenstein is an American financier and philanthropist best known as the cofounder and coexecutive chairman of The Carlyle Group, a global private equity investment company based in Washington, D.C. He also currently serves as chairman of the Kennedy Center for the Performing Arts, chairman of the Smithsonian Institution, chairman of the Brookings Institution, and President of the Economic Club of Washington, D.C.

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