Investor Relations: The Art and Philosophy of Effective Corporate Communications

The primary objective of this handbook is to create a comprehensive knowledge base on the broad and...
¥11,665 JPY
¥11,665 JPY
SKU: 9780557028627
Product Type: Books
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Author: Thomas J. Lauria
Format: Hardcover
Language: English
Subtotal: ¥11,665
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Investor Relations: The Art and Philosophy of Effective Corporate Communications by Lauria, Thomas J.

Investor Relations: The Art and Philosophy of Effective Corporate Communications

¥11,665

Investor Relations: The Art and Philosophy of Effective Corporate Communications

¥11,665
Author: Thomas J. Lauria
Format: Hardcover
Language: English
The primary objective of this handbook is to create a comprehensive knowledge base on the broad and sometimes misunderstood topic of investor relations, the center of most corporate communications programs. The approach taken was to first develop a thorough understanding of Wall Street itself. Having been a Fortune 25 Investor Relations Director as well as a Sr. Equity Analyst and Equity Research Director, the perception of what is needed by the financial community is quite different than what many investor relations officers believe. Driving a "hyperactive" Investor Relations program is the ultimate aim of this text. The author believes that the insight provided herein will enable new IROs to best understand their new profession and enable existing practitioners to add additional elements to their marketing programs that will enhance shareholder understanding and value. The author's website can be viewed at www.tomlauria.com.

Author: Thomas J. Lauria
Publisher: Lulu.com
Published: 12/17/2008
Pages: 124
Binding Type: Hardcover
Weight: 0.79lbs
Size: 9.55h x 6.02w x 0.79d
ISBN: 9780557028627

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