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Aqu un extracto de "Los secretos del Marketing en Redes Sociales 2020"
Hacer Social Media es un t rmino que ha cobrado relevancia en los ltimos tiempos. Es el uso correcto de las redes sociales, aunque cuidado, Social Media Manager no es lo mismo que Community Manager y es de los primeros puntos que se aclaran iniciando este trabajo.El concepto de usar redes sociales no es solamente regalar likes a las publicaciones e im genes de los amigos y las celebridades; para quienes estamos en los emprendimientos y negocios, es conseguir desarrollar comunidades de xito que sirvan para las nuevas generaciones y para lograr conversiones.
Esto de Social Media se toma como que es algo novedoso que naci con la viralizaci n de las redes sociales, pero no es as . Desde los or genes de la civilizaci n la manera de lograr ser exitoso en los negocios era contando con una comunidad de contactos, eso mismo sucede hoy, claro adaptado a las tecnolog as actuales.
Gracias a las redes sociales estamos regresando a los inicios, donde la confianza se gana gracias a la interacci n humana y no a las relaciones impersonales.
El Social Media es una comunicaci n m s personal, cercana con los clientes que se conecten a los sitios, estos buscan hablar, conectar con las marcas y las redes sociales permiten que se logre una respuesta inmediata.
Gracias a las comunidades, las empresas o marcas pueden estrechar relaciones con los interesados, se desarrollan enlaces entre los dos. Un cliente que se siente atendido r pidamente retorna el afecto a favor.
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