Love as a Business Strategy: Resilience, Belonging & Success

WALL STREET JOURNAL BESTSELLER - USA TODAY BESTSELLER

To increase revenue, improve customer experience, and develop higher-performing teams, it's time for leaders to stop looking for quick fixes to complex business problems and start building a culture of love.

Yes, love.

"A brutally honest confession and road map that can help transform the culture of any system or individual willing to do the hard work of changing for the better."

--Esmaeil Porsa, MD, MBA, MPH, CCHP-A, President and CEO of Harris Health System

Anchored by Softway's own transformational journey, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome-written by folks that aren't fans of run-of-the-mill business books.

As a matter of fact, Love as a Business Strategy is so chock-full of real-world examples of mistakes, heartbreak, and redemption that it reads more like a juicy exposé than a business book.

Love as a Business Strategy steers clear from piety and theoretical concepts and instead shares grounded stories of resilient people running a real business. A business, as you'll come to find out, that was on the brink of disaster before 'love' took hold. Love As A Business Strategy doesn't preach or mislead, rather it lays out the blueprints for better business outcomes-like better employee engagement, enhanced patient experiences, and increased efficiency-then walks you through it step-by-step.

A better way of doing business is possible. The workplace revolution has arrived. Love as a Business Strategy will help you ditch the status quo, embrace humanity, and achieve lasting success.

Author: Mohammad F. Anwar, Frank E. Danna, Jeffrey Ma F. Chris Pitre
Publisher: Lioncrest Publishing
Published: 04/09/2021
Pages: 336
Binding Type: Hardcover
Weight: 1.26lbs
Size: 8.50h x 5.50w x 0.88d
ISBN: 9781544520278

About the Author
Danna, Frank E.: - Frank, the oldest of six children, can often be found perfecting the art of brewing, drinking, and sharing coffee with friends and family. Frank is an entrepreneur at heart, having successfully sold his first startup at twenty-five. Frank is a pop culture connoisseur, world traveler, and collector of limited-edition posters. In his spare time, he writes children's books, makes silly videos, and enjoys fitness. Frank lives in Houston, Texas, with his gorgeous wife Megan and awesome children, Emma and Levi.Anwar, Mohammad F.: - Mohammad is the youngest of five children and was born and raised in Saudi Arabia by Indian parents from Bengaluru. He graduated from the University of Houston (Go Coogs) with a BS in Computer Science and started Softway at twenty, where he still serves as the President and CEO. Mohammad lives in Sugar Land, Texas, with his amazing wife Yulia, a Russian diver and five-time Olympic medalist, and his beautiful children, Sufia and Moshin. In his spare time, he enjoys fitness, watching college sports, and butchering American idioms.Chris Pitre, Jeffrey Ma F.: - Jeff spent the first decade of his career working in the video game industry, from game testing to project management. He continues to bring his love for games into everything he does, from playing with his kids to training and coaching leaders. Jeff has a burning passion for board games, magic tricks, Agile, and growth mindsets. He was born and raised in Texas, where he and his beautiful wife, Maggie, dote heavily on their wonderful children, Cody and Penelope.