Marketing for Social Change: How to Turn Purpose Into Business and Social Impact by Bakhtiari, Kian

Marketing for Social Change: How to Turn Purpose Into Business and Social Impact

WINNER: Goody Business Book Award 2024 - Marketing - Communications and PRBusiness as usual is not an...
¥5,286 JPY
¥5,286 JPY
SKU: 9781398616844
Product Type: Books
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Author: Kian Bakhtiari
Format: Paperback
Language: English
Subtotal: ¥5,286
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Marketing for Social Change: How to Turn Purpose Into Business and Social Impact by Bakhtiari, Kian

Marketing for Social Change: How to Turn Purpose Into Business and Social Impact

¥5,286

Marketing for Social Change: How to Turn Purpose Into Business and Social Impact

¥5,286
Author: Kian Bakhtiari
Format: Paperback
Language: English

WINNER: Goody Business Book Award 2024 - Marketing - Communications and PR

Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues.

With more consumer and legal scrutiny than ever before, brands need to work hard to ensure they embrace purpose in a long-term, sustainable and authentic way in order to actually create the social change they say they support. This is where Marketing for Social Change comes in. A deeply practical guide on how brands can take meaningful action whilst avoiding backlash, it outlines clear steps to building authentic purpose into the heart of business strategy. This book explores not only how you can find and define your brand's purpose but how you ensure that your purpose becomes an embedded part of your business rather than a mere PR stunt.

By using real-world examples across a spectrum of issues such as The Body Shop's stance on animal testing to Nike's work with Colin Kaepernick, this book offers a guide of how marketers can create positive social change through creativity and action, regardless of the sort of company they work for, and how creating this positive change is beneficial for both society and business.

Author: Kian Bakhtiari
Publisher: Kogan Page
Published: 10/29/2024
Pages: 256
Binding Type: Paperback
Weight: 0.79lbs
Size: 9.21h x 6.14w x 0.68d
ISBN: 9781398616844

About the Author
Kian Bakhtiari is founder of The People, a creative company powered by a global community of young changemakers. Based in London, UK, he was formerly Youth Insight Lead at Dentsu and is now Advisor to UN Climate Change and One Young World Ambassador. For his contributions to marketing, he has been named one of the Top 50 Future Leaders by the Financial Times. He regularly writes about marketing through a Millennial and Gen-Z lens for Forbes CMO Network and is deeply passionate about using the power of creativity for good.

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