Moda Y Visual Merchandising by Bailey, Sarah

Moda Y Visual Merchandising

Why do we choose certain clothing stores over others? What determines how certain pieces sell? What's the...
¥7,697 JPY
¥7,697 JPY
SKU: 9788425227226
Product Type: Books
Please hurry! Only 0 left in stock
Author: Sarah Bailey
Format: Paperback
Language: Spanish
Subtotal: ¥7,697
10 customers are viewing this product
Moda Y Visual Merchandising by Bailey, Sarah

Moda Y Visual Merchandising

¥7,697

Moda Y Visual Merchandising

¥7,697
Author: Sarah Bailey
Format: Paperback
Language: Spanish
Why do we choose certain clothing stores over others? What determines how certain pieces sell? What's the first thing that attracts us to a given brand? Visual merchandising is the field that addresses these questions. Starting with the various considerations involved in displaying products at points of sale, this book offers a clear and detailed explanation of the theoretical underpinnings of visual marketing in fashion. The authors address topics ranging from conceptual approaches to display design to guides to creating narrative sequences. The book also includes interviews and illustrated examples from some of the most successful visual merchandising initiatives in recent years.

Por qu vamos a una determinada tienda de ropa y no a otra? Qu es lo que determina que se vendan los art culos de moda? Qu es lo primero que nos atrae de una marca? El visual merchandising es la especialidad que responde a este tipo de preguntas al hacer converger la marca, el consumidor, el producto y el entorno en una misma disciplina. Partiendo de los distintos enfoques de la exposici n de producto en el punto de venta, este libro explica de forma clara y detallada la base te rica del merchandising visual en moda y desglosa todas las t cnicas y aspectos clave de la profesi n. Los autores abordan tanto aquellas cuestiones relacionadas con el planteamiento conceptual del dise o de displays como aquellas que afectan a su materializaci n final. As , estudiantes y profesionales encontrar n en este manual la informaci n esencial sobre qu fuentes pueden servir de inspiraci n visual, c mo crear relatos o secuencias narrativas, cu les son los puntos de toque y los umbrales en las tiendas o qu recorridos u orientaci n son los preferidos por el consumidor en el interior de las mismas, entre otras muchas cuestiones. El libro incluye adem s entrevistas y ejemplos ampliamente ilustrados de los trabajos m s exitosos de algunos de los visual merchandisers m s importantes en la actualidad.


Author: Sarah Bailey
Publisher: Editorial Gg
Published: 09/01/2014
Pages: 192
Binding Type: Paperback
ISBN: 9788425227226
Language: Spanish

About the Author
Sarah Bailey is a freelance visual merchandising consultant and the codirector of the Fashion Visual Merchandising and Branding program at the London College of Fashion. She has over fifteen years of experience in the industry and has worked for some of the UK's top retail stores.


This title is only available via back order

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products